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Ad Tools

Put the busywork around your ads on autopilot.

Ready-made tools for reporting, creative launches and alerts. Subscribe to one from $4.99/mo, save with a pack, or unlock everything with All Access.

No card needed. 4 tools are live now, with more on the way.

Morning run · 7:00 AM

Sample data
  • Synced Meta and Shopify

    1 ad account · 38 active ads

  • Dashboard updated

    MER 3.4 · new-customer CAC $38

  • 2 ads showing fatigue

    Frequency up, click-through down

  • 1 ad points to a sold-out product

    Trail Crew Sock, size M

  • Weekly summary sent

    #growth on Slack

Which angle had the lowest CPA last week?

Blister prevention, at a $31 CPA across 4 ads. The comfort angle came second at $44.

Illustrative example with a fictional brand.

Start here

The three that save the most time.

Reporting, answers and launches eat the most hours on most paid ads teams, so these come first.

Spend

$4.2k

Revenue

$14.3k

MER

3.4

break-even

Dashboards · Blended Performance Dashboard

Reporting that builds itself.

Ad spend and store revenue in one view, refreshed every morning, with the numbers that tell you whether you're actually making money.

What changed since Monday?

Spend is up 18%. CPA held steady, and two new statics are already beating the old winner.

Which ones?

Results chatbot · Ask Your Ads

Ask your results a question.

Type a question in plain English and get an answer from your own ad and store data, instead of digging through Ads Manager.

  • bf_bundle_static_4x5.png
  • bf_gift_static_9x16.png
  • ugc_blisters_hookB.mp4

Meta ad set

3 ads created

Paused for review

Creative launcher · Bulk Creative Launcher

Creatives straight to your ad account.

Drop finished ads into a folder and launch them into the right ad sets, named and tagged, through your own Meta app.

Core Pack

All three for $29.99/mo$49.97/mo separately

Get early access to the Core Pack

Previews use sample data for a fictional brand.

The tools

11 tools, built to run on their own.

Every tool is a monthly subscription, from $4.99/mo to $19.99/mo. They're launching one at a time, so pick the ones you want and we'll tell you when they're ready. Previews show sample data for a fictional brand.

Early access open

Blended dashboard · last 14 days

Sample

Spend

$8,420+9%

Revenue

$27,960+14%

MER

3.32+0.15

New-cust. CAC

$41−$3

MER by daybreak-even 2.0
01

Blended Performance Dashboard

Meta spend and Shopify revenue in one daily view.

Pulls ad spend from Meta and orders from Shopify every morning, then shows MER, new-customer CAC, ROAS and your break-even line side by side. One place to answer “are the ads actually working?”

  • Google Sheets template with the data sync
  • Optional Looker Studio view
  • Step-by-step setup guide
Meta AdsShopifyGoogle Sheets

$14.99/mo

Live now · 7 days free

Start free trial

Creative scorecard · by angle · last 30 days

Sample
AngleCTRCPA
  • Blister preventionTop2.4%$31
  • Merino comfort1.9%$44
  • Built to last1.6%$52
  • Gift-ready1.2%$67

Grouped from ad names like TM_blisters_problem_static_v3

02

Creative Scorecard

Results by angle, hook and format, not just by ad.

Reads your ad names and rolls results up by angle, hook and format, with hook rate, CTR, CPA and ROAS for each. See which ideas win, not just which single ad did.

  • Scorecard template
  • Ad naming convention to copy
  • Setup guide
Meta AdsGoogle Sheets

$9.99/mo

Coming soon

Get early access

Ask Your Ads

Sample

Why did CPA jump yesterday?

Gift-ready v2 hit a 4.1 frequency, and the bundle page converted lower after the price change.

Ad set CPAMonTueProspecting$36$49
Ask about your results…Ask
03

Ask Your Ads

A chatbot that answers questions about your results.

Ask “which angle had the lowest CPA last week?” or “what changed since Monday?” and get an answer from your own ad and store data, in plain English.

  • Daily data export template
  • Instructions and prompts for the assistant
  • Example questions to start with
Meta AdsShopifyClaude or ChatGPT

$19.99/mo

Coming soon

Get early access

Creative launcher · Drive › Black Friday › Round 2

Sample
Ad set: BF prospecting · broad
  • bf_bundle_static_4x5.pngCreated · paused
  • bf_gift_static_9x16.pngCreated · paused
  • ugc_blisters_hookB.mp460%
  • ugc_blisters_hookC.mp4Queued
2 of 4 createdLaunch to Meta
04

Bulk Creative Launcher

Send a folder of creatives straight to your ad account.

Drop statics and videos into a Google Drive folder and launch them into the ad sets you choose, named and tagged with UTMs, created paused so you can review before spend.

  • Launcher script and sheet
  • Guide to creating your own Meta app
  • Naming and UTM rules built in
Meta AdsGoogle Drive

$14.99/mo

Coming soon

Get early access

#ads-alerts

7:02 AM
!

Fatigue Alerts · 2 ads look tired

  • Gift-ready v2

    Frequency 2.1 → 4.3 · CTR 1.9% → 1.1%

  • Comfort static v4

    Frequency 1.8 → 3.6 · CTR 2.2% → 1.5%

The angles still convert. Try a new hook or format before pausing.

05

Creative Fatigue Alerts

Know an ad is tiring before your CPA tells you.

Checks every active ad daily against its own history and flags the ones where frequency is climbing and click-through is sliding, so you can line up replacements early.

  • Alert script and settings sheet
  • Email or Slack alerts
  • Setup guide
Meta AdsSlackEmail

$9.99/mo

Coming soon

Get early access

Link & stock monitor · today 6:00 AM

Sample
3issues across
38 active ads
35 pages OK
  • Sold outTrail Crew Sock · size M3 ads
  • 404/pages/bundle-old1 ad
  • No UTMsbf_gift_static_v21 ad

Alert sent to #ads-alerts and by email

06

Broken Link & Sold-Out Monitor

Catch ads pointing at broken or sold-out pages.

Visits the landing page behind every active ad each day and alerts you when a page errors, a link is missing its UTMs, or the featured product is out of stock.

  • Monitor script and sheet
  • Email or Slack alerts
  • Setup guide
Meta AdsShopifySlack

$9.99/mo

Coming soon

Get early access

Inbox · Monday 8:00 AM

Sample

Weekly ads report · Oct 19–25

From PaidAds Automation to the growth team

Spend

$5,920

▲ 12% vs last week

Revenue

$19,840

▲ 18% vs last week

MER

3.35

▲ 0.17 vs last week

CPA

$38

▼ 6% vs last week

BestBlister hook B · $27 CPA

WatchGift-ready v2 · $71 CPA

NextTest the bundle page against the product page

07

Weekly Report Autopilot

A Monday summary that writes itself.

Every Monday, sends spend, revenue, MER, best and worst ads and week-over-week changes to your inbox or a Slack channel. No more copying numbers into a deck.

  • Report template
  • Email and Slack delivery
  • Setup guide
Meta AdsShopifySlackEmail

$9.99/mo

Live now · 7 days free

Start free trial

Review & comment miner · 412 reviews · 96 comments

Sample

Why people buy

  • No more blisters38%
  • Stays up in boots22%
  • Soft, no itch17%

What stops them

  • Price vs. cotton41%
  • Sizing27%

Hooks to test

  • “Mile 10. Still no hot spots.”
  • “Worth more than three packs of cotton.”
08

Review & Comment Miner

Turn reviews and ad comments into angles and hooks.

Groups your product reviews and ad comments into the reasons people buy, the objections that stop them and the words they use, then drafts hooks and a creative brief from them.

  • Import template for review exports
  • AI prompts for angles, objections and hooks
  • Creative brief template
Review app CSV exportsMeta commentsClaude or ChatGPT

$9.99/mo

Coming soon

Get early access

Naming & UTM builder

Sample

Angle

blisters▾

Hook

problem▾

Format

static▾

Version

v3▾

TM_blisters_problem_static_v3

trailmark.com/blisters?utm_source=meta&utm_medium=paid_social&utm_campaign=bf&utm_content=TM_blisters_problem_static_v3

  • TM_comfort_objection_static_v1
  • TM_gift_offer_ugc_v2

Live-ad audit 36 OK 2 missing utm_content

09

Naming & UTM Builder

Consistent ad names and UTMs, every time.

Builds ad names and UTM links from simple dropdowns, then audits your live ads for missing or inconsistent tags so reporting stays clean in GA4 and Shopify.

  • Builder sheet
  • Live-ad audit
  • Naming convention guide
Meta AdsGA4Shopify

$4.99/mo

Live now · 7 days free

Start free trial

Budget pacing · October

Sample

$17,050

of $25,000 · day 20 of 31

6% over pace

Line shows where spend should be today

To land on budget

$723/day

Break-even ROAS

2.00 · CPA cap $50

10

Budget Pacing & Break-even Calculator

Stay on budget and know your break-even ROAS.

Tracks spend against your monthly budget by day and warns you when you're over or under pace. Works out break-even ROAS and CPA from your real margins.

  • Pacing sheet with daily sync
  • Break-even calculator
  • Setup guide
Meta AdsGoogle Sheets

$4.99/mo

Live now · 7 days free

Start free trial

Competitor monitor · 3 stores watched

Sample
  • Price dropCairnwear · Trail 3-pack $48 → $392h
  • Sold outNorthpeak · Merino Crew · size M5h
  • SaleCairnwear · 25% off sitewide1d
  • NewLumen Hike · Alpine Liner Sock1d

Northpeak is out of your best-selling size. Good week to push it.

11

Competitor Monitor

Know when competitors change prices, sell out or launch.

Watches the competitor stores you choose and alerts you when a price changes, a product sells out or comes back, a sale starts, or a new product or landing page goes live.

  • Price, stock and promo alerts
  • New product and landing page alerts
  • Email or Slack alerts
Shopify storesMost online storesSlackEmail

$19.99/mo

Coming soon

Get early access

Pricing

Start at $4.99/mo. Or unlock everything.

Subscribe to a single tool, save with a pack, or get All Access to every tool, including each new one as it launches. Cancel anytime.

Core Pack

The three that save the most time: reporting, answers and launches.

$29.99/mo

3 tools · $49.97/mo separately

  • Blended Performance Dashboard
  • Ask Your Ads
  • Bulk Creative Launcher
Get early access

Reporting Pack

Know where every dollar went, without the spreadsheet work.

$24.99/mo

4 tools · $39.96/mo separately

  • Blended Performance Dashboard
  • Creative Scorecard
  • Weekly Report Autopilot
  • Budget Pacing & Break-even Calculator
Get early access

Creative Pack

Find better angles and launch them faster.

$19.99/mo

3 tools · $29.97/mo separately

  • Bulk Creative Launcher
  • Review & Comment Miner
  • Naming & UTM Builder
Get early access

Alerts Pack

Hear about problems and openings before they cost you.

$24.99/mo

3 tools · $39.97/mo separately

  • Creative Fatigue Alerts
  • Broken Link & Sold-Out Monitor
  • Competitor Monitor
Get early access
Best value

All Access

Every tool, plus each new one as it launches.

$49.99/mo

11 tools · $129.89/mo separately

  • All 11 tools on this page
  • Every new tool as it launches
  • One subscription to manage
Get early access

Paid plans open soon. Until then, every live tool is free for 7 days, no card needed. Start your trial

Only need one? Single tools start at $4.99/mo. See every tool

Setup and custom work

Run it yourself, or hand it to us.

Every tool comes with step-by-step setup guides. If you'd rather not touch the setup, we can connect it for you, or build something new from scratch.

Subscribe

From $4.99/mo

Pick the tools you need and connect your own accounts with our step-by-step setup guides.

  • Monthly, cancel anytime
  • Connects to your own accounts
  • Step-by-step setup guides

Set it up for me

One-time fee, quoted

We connect the tools you subscribe to, test them in your accounts, then show your team how to use them.

  • Connected to your data
  • Tested before handoff
  • Walkthrough for your team

Custom build

Quoted per project

Dashboards, AI assistants and internal apps built around your stack and the way your team works.

  • Scoped with you first
  • Any mix of platforms
  • Written quote before work starts

Early access and custom builds

Pick your tools, or tell us what to build.

Choose the tools you want and we'll email you when they're ready. If none of them fit, switch to a custom build and tell us what you want automated.

Custom builds can include:

  • Dashboards that join every ad platform and your store, by product or by channel
  • AI assistants that answer questions from your results, briefs and brand rules
  • Apps that move creatives, approvals and reports between your tools
  • Alerts and automations built on your own rules and thresholds

What happens next

  1. 1Early access: we email you when each tool or plan you picked is ready.
  2. 2Custom builds: we reply with questions, then a written quote.
  3. 3Nothing is charged until you say yes.
Which plan?Pick a plan, single tools, or both
Or single toolsEach from its own monthly price
How would you like it?
What do you use?Optional

We’ll only use your email to reply and to tell you when tools are ready.

Questions.

How does pricing work?+

Every tool is a monthly subscription, from $4.99/mo to $19.99/mo. Packs group related tools for less, and All Access unlocks every tool, including new ones as they launch. You can cancel anytime.

What do I get with a subscription?+

Access to the tool for as long as you're subscribed, plus step-by-step instructions for connecting it to your accounts. If you'd rather not set it up yourself, we can do it for you for a one-time fee.

Are the tools available now?+

Not yet. We're releasing them one at a time. Join early access for the ones you want and we'll email you when each one is ready.

Do I need to know how to code?+

No. The setup guides walk through every step, including connecting your ad account and store. If you get stuck, you can hand it to us.

Where does my data go?+

Each tool connects to your own ad account, store or Google account with only the access it needs to run. We don't sell your data, and we don't need access to anything else unless you hire us to set things up.

Why does the creative launcher need my own Meta app?+

Uploading creatives to an ad account goes through Meta's Marketing API. Creating your own app in Meta's developer tools means the launcher runs under your business, with your permissions. The guide walks you through it. Meta's requirements change from time to time, so check their current documentation as you go.

What does setup or custom work cost?+

Setup is a one-time fee on top of your subscription, and custom builds are quoted per project. Tell us what you need and we'll reply with a price before any work starts.

Which platforms do you support?+

Most tools start with Meta Ads, Shopify and Google Sheets. Custom builds can connect to other platforms, such as TikTok, Google Ads, GA4, Klaviyo and Slack, depending on what each platform's API allows.

Spend your time on the ads, not the spreadsheets.